Social Analytics Firm Topsy Shut Down by Apple Two Years After Purchase

Two years after being purchased by Apple for $200 million, social analytics firm Topsy today announced the end of its service. On Twitter, the company tweeted that it has "searched [its] last tweet." Additionally, its website redirects to an Apple support page on using Search on iPhone.

Topsy partnered with Twitter to maintain an index of tweets going back to 2006. However, the company also made products to search and analyze social networks. It's likely Apple has used Topsy's talent and technology to imbue its products with enhanced search features. iOS 9, for example, debuted a new Proactive feature that uses data from Siri, Calendar, third-party apps and more to deliver more relevant search results to users.
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